Zero Waste
is the new black

Zero Waste refers to waste prevention as opposed to end-of-pipe waste management. It is a whole-systems approach that aims for a massive change in the way materials flow through society, resulting in no waste.

A special feature of Zero Waste as a design principle is that it can be applied to any product or process, in any situation or at any level. Thus it applies equally to toxic chemicals as to benign plant matter. (Recycling, on the other hand, deals only with simple materials.)

As opposed to recycling, zero waste is not based in waste management limitations to begin with but requires that we maximize our existing reuse efforts while creating and applying new methods that minimize and eliminate destructive methods like incineration and recycling. Zero Waste strives to ensure that products are designed to be repaired, refurbished, re-manufactured and generally reused.

Read more about Zero Waste Living.

Our mission

ZWG has been brought to life to support the Zero Waste movement in a different way: we believe in looking after the Earth just as much as looking after ourselves. Our mental and psychical well-being is crucial to be the best version of ourselves and with that comes great responsibility to look after our home: the house and the planet we live in.

Zero Waste Generations brings all generations together in the name of Conscious Living: we are here to support your own fight against waste and plastic by bringing you easy Zero Waste DIY’s and gorgeous, ethically-made products from small businesses. We absolutely love beautiful, hand-crafted home accessories that make your home feel unique yet cozy.

Together we can make a difference. And this difference, like everything else starts at home.


Read more about Zero Waste Living

Stay in touch

    Get social
    You don't have permission to register.