Our mission

We help people create Beautiful Change at an individual, local, and global level. And we’d love you to join us on our adventure.

We believe that greater sustainability, simplicity, and sexiness are the three ingredients for a better lifestyle. By having these three 3s in balance, you can make Beautiful Change in your own life – and in the lives of those around you.

We’d like you to see changing your lifestyle as an enjoyable, exciting, and ongoing creative act. That’s why we’ll give you the advice, the encouragement, and the tools to make this happen.

Now, let’s be honest with each other from the start. 

Change involves, well, changing things. Shaking stuff up a bit. Taking on some new positive habits, and ditching some that aren’t that great for you. This can feel like hard work to begin with, but after a while the rewards are beautiful. 

Because although we’re big believers in a more sustainable lifestyle, we’re also realists. 

We understand that leading a fully sustainable lifestyle may not be practical for you at the moment. Nor, to be frank, might it be one of your top priorities either.

So here’s our promise to you.

We’ll make your life simpler and more sustainable by providing excellent products, and practical easy-to-follow advice. Along the way you’ll be protecting the planet, and preserving your own precious resources as well. Resources like your time, health, energy, attention and money. 

And we’ll help you feel more attractive, confident and downright sexy too (however you define that). We don’t care who you are, where you live, what you do, or how old you are. 


To us, everybody has the potential to create Beautiful Change.


On behalf of everyone who’s ever contributed to the mission of ZWG:

Petra, Owner & Founder of Zero Waste Generations

Stay in touch

    Get social
    You don't have permission to register.