Italian brand Oway promotes a healthy and positive lifestyle that they call the ORGANIC WAY OF LIFE. We, at Zero Waste Generations believe that you can lead a sustainable, yet sexy and simple lifestyle with the right tools for daily life. Hence, we are extremely proud to welcome Oway to our growing family of outstanding brands.

The Organic Way of Life begins at the company with the use of renewable energy and electric cars, recycling of materials, eco-sustainable furniture, yoga lessons and zero-mile organic shopping for employees. Oway aims to inspire all those who choose an authentic, transparent lifestyle with attention to detail and respect to the environment. An international community of enthusiasts with respect to the themes that rotate around their values: biodynamics and organic, fair-trade ecology & care for the planet, clean chemistry, fashion and design, holistic beauty, health and true wellbeing.

The Oway Manifesto

agricosmetics® means growing zero-mile plants, flowers and medicinal and aromatic shrubs on our ORTOFFICINA estate, on the hills of Bologna. It means choosing the biodynamic method – the healthiest and cleanest, which does not require the use of chemicals to obtain pure, ultra-effective essential oils, hydrolats and extracts that become active ingredients in OWAY treatments.

agricosmetics® is packaging OWAY formulas, rich in natural ingredients, only in glass and aluminum, precious, protective and completely recyclable materials. It means eliminating unnecessary and superfluous packaging and making the necessary tools exclusively in eco-sustainable paper, wood, metal, cotton: natural materials that convey authentic sensations. It means using renewable energy for business processes to reduce the environmental footprint.

agricosmetics® is creating concentrated products, rich in active ingredients so that they are used in the right quantities, thus avoiding waste. agricosmetics® is a way of thinking, a way of life, a conscious choice. It is putting care, conscience and attention in every choice and action, and creating quality products that respect environment and people.


OrtOfficina is the Oway farm, stretching across 50,000 sqm, that applies the bio-dynamic method, where the brand grows medicinal herbs.

The deep bond with nature and the complete respect of its rhythms lead Oway to put an end to the use of synthetic mineral fertilisers and chemical pesticides and to manage the land following the cosmic and lunar cycles, based on an astronomical calendar.

Thyme, sage, lavender and rosemary are our extensive crops. A part of their 0 km essential oils, distillates and micronised extracts originate from these medicinal herbs.

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